Aggregated Media Solutions , is a fully featured web design and performance marketing company . We specialize in SEO, SEM, SMM, PPC, web design , and lead generation . The evolution has begun .
In this first post i want to familiarize our audience with some of the jargon of the industry .
- SEO- Search engine optimization
- SEM-Search engine marketing
- SMM-Social media marketing
- PPC-Pay per click
SEO – Since the beginning of search engines like alta vista and later Google ,ask , and Bing there have always been ways to streamline your ranking strategy. Some of the SEO’s use Black Hat which is unwise , grey hat which is somewhat acceptable and then white hat . White Hat is the “best practice ” it is favored by most of the major search engines . In gaining the rankings boosts white hat seo’s might use guest blogging among many other ever changing ways of gaining rankings .
Wikipedia says Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine‘s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
In the following posts we will be discusing some of the other marketing options and explaining the jargon.